Rolex in Demand as Watches Soar Above Auction Estimates

Our Luxury Watch Sale this week saw a huge demand for Rolex watches which flew above their auction estimates.

The desire for the premium watch brand is not slowing down, as a result bidders flocked to register their interest in the timepieces.

A private collection of Rolexes which included Daytona and Submariner watches were particularly coveted.

The Prices

A white gold Oyster Perpetual Cosmograph Daytona fetched a full price of £31,900 against an estimate of £14,000 – £20,000. Another stainless steel Oyster Cosmograph Daytona sold for a full price of £30,624 against an estimate of £18,000 – £26,000.

A stainless steel Oyster Perpetual Submariner fetched £19,140 (including fees) against an estimate of £8,000 – £12,000.

Many other watches sold in the tens of thousands as the independent, so the 145-year-old auction house is continuing to host remarkable sales.

Around 300 watches were offered on Monday 16th August. The auction saw over £500,000 worth of luxury watches go under the hammer. It was one of the most popular watch auctions in Birmingham this year.

Our auctions sell over 7,000 luxury branded watches at auction per year. This ensures we are one of the UK’s largest specialist watch auctioneers.

The Luxury Watch Sale is our most prestigious auction of timepieces. We offered free shipping on the purchase of the watches, which were all on view in Birmingham and London prior to the sale.

watch specialist

Kes Crockett, Watch Specialist at Fellows Auctioneers, said:Rolex provides reliable, well-engineered products with all the performance you could ever need. Robust, timeless, dependable and stylish watches come from the brand which is why the watches are always so popular at auction.”

We were lucky to showcase so many brilliant examples in our auction this week. We had bidders in the room, over the phones, and via the internet all desperately trying to get their hands on the Daytona and Submariner watches which all sold for sizeable prices.”

A selection of Rolex highlights from the sale on Monday 16th August (price realised includes fees):

  • Lot 107: ROLEX – a stainless steel Oyster Perpetual Submariner bracelet watch, 41mm. Estimate: £8,000 – £12,000. Price Realised £19,140.
  • Lot 120: ROLEX – a stainless steel Oyster Cosmograph Daytona bracelet watch, 36mm. Estimate: £18,000 – £26,000. Price Realised £30,624.
  • Lot 121: ROLEX – a white gold Oyster Perpetual Cosmograph Daytona chronograph bracelet watch, 41mm. Estimate: £14,000 – £20,000. Price Realised £31,900.
  • Lot 123: ROLEX – a stainless steel Oyster Perpetual Submariner bracelet watch, 39.5mm. Estimate: £8,000 – £12,000. Price Realised £16,588.

Valuations

Our valuations are free, with no obligation to sell with us. Our experts will value your item with an estimate, so you can find out what it could achieve at auction.

The process is simple, so you can get a valuation now:

Fill in a form online.

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