The Omega Seamaster ‘Pre-Bond’

I’m old enough to remember the late 1980’s / early 1990’s. Back then, if you were in the market for a good divers watch you could wear every day, the Omega Seamaster would have most probably been on your list. Unfortunately for Omega, TAG Heuer had released the 2000 Series which at that time was heavily marketed. This, along with the colourful and fun Formula 1 model, managed to capture the public’s imagination.

As a result, despite Omega’s rich history, people would walk past the Omega Seamaster ‘Pre-Bond’ and spend their money on a new shiny TAG Heuer 2000!!!

Omega and James Bond

As a result, today there are many TAG Heuer 2000 Series available on the secondary market whereas the Omega Seamaster ‘Pre-Bond’ is a much rarer find. The watch gains its ‘Pre-Bond’ nickname from, simply, being the Seamaster before the blue wavy dial model that Pierce Brosnan wore in the 1995 James Bond film, Golden Eye. The ‘Pre-Bond’ was released in 1987 and phased out in 1995 being replaced by the range that featured in the film.

‘Pre-Bond’, The Variations

The ’Pre-Bond’ came in many variations. There were automatic and quartz models, a smaller 38mm and a larger 40mm version which was available in either stainless steel or bi-metal (stainless steel and 18ct gold). Also, there were dial and hand variations. The only things the models had in common were the case design and integral bracelet that screams late 1980’s style!

James Bond Watches at Auction

Lot 80 in our upcoming Luxury Watch Sale could, arguably, be one of the more desirable of these variations of these Omega ‘Pre-Bonds’. It’s stainless steel with the automatic movement, stick hands, and a very wearable 38mm case. It has an estimate of £500-700, which with the prices of vintage and interesting models from the major watch rising in recent years, it could be worth a second look!

OMEGA Seamaster 'Pre-Bond'

Lot 80

OMEGA – a stainless steel Seamaster ‘Pre-Bond’ bracelet watch, 38mm.

Estimate £500 – £700

If this model doesn’t float your boat, The Luxury Watch sale also features other Omega Seamaster models. This is including ‘Bond’ and later styles, including Lot 72 which is a very nice chronograph.

OMEGA Seamaster 'Pre-Bond'

Lot 72

OMEGA – a stainless steel Seamaster Professional 300M chronograph bracelet watch, 42mm.

Estimate £1,600 – £2,200

Here at Fellows, quite a few James Bond-related watches have been sold over the years. In 2022 we sold a pair of limited edition Omega Seamaster Professional 300M ‘James Bond’ wrist watches.

Lot Image 70

Lot 115

OMEGA – a pair of limited edition Seamaster Professional 300M ‘James Bond’ wrist watches, 42mm.

Price Realised: £25,520.00

Also, we sold a Swatch limited edition ‘James Bond’ collection of twenty watches with presentation case.

Lot 67

SWATCH – a limited edition ‘James Bond’ collection of twenty watches with presentation case.

Price Realised: £4,402.20

Lot Image 71

Auction Details

The Luxury Watch Sale | Thursday 13th July 2023



Tuesday 4th July 12pm – 7pm

Wednesday 5th July 10am – 5pm


Wednesday 12th July 10am – 4pm

Thursday 13th July 8:30am – 10am


Our valuations are free, with no obligation to sell with us. Our experts will value your item with an estimate, so you can therefore find out what it could achieve at auction.

The process is simple. You can fill in a form online or book an appointment to visit either of our offices in Birmingham or London. Virtual valuation appointments are also available.

Make sure you don’t miss finding that special something by signing up for our emails. You’ll be the first to know when catalogues become available, receive invitations to special events, and preview the hottest lots from our auctions, plus much more. You can also set up lot alerts, to tell us exactly what you are looking for. Our personal shopping service will make sure that you are the first to hear about it.

Steven Yambo | Watches Manager

Steven Y

You May Also Like